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Real fur is a popular material in the garment industry, but this beautiful element in fashion is based on the suffering of animals. More people are becoming aware of how real fur is unnecessary for making fashion statements, and that the fur industry also causes many environmental and health problems. Additionally, protecting animals has become a trend around the globe, with people more often viewing the killing animals for beauty purposes as inhumane. Many organizations, like PETA, The Human Society, and FurFree Alliances, have begun to release media to educate people about the cruelty of the fur industry, as well as how the chemicals on real fur may cause cancer or eczema.


  • Adobe InDesign

  • Adobe Photoshop

  • Adobe Illustrator

  • Sketch


ALIVE Poster Series
Promotional posters about the fur-free issue.

Exhibition (Trade Show) + App
Provide the information of how the fur industry is inhumane. Increase people’s awareness of animal welfare. The most important aspect here is to make people feel animals also have feelings and lives. (The target audience focuses on buyers who are between 30–70 years old.)


LookBook (co-branding)
Focus on specific brands which produce sustainable faux fur.

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ALIVE Brochure
Includes data about environmental issues and an introduction to ALIVE.

ALIVE Magazine
Provide information about other options for products that are cruelty-free and sustainable for people to know and buy. (The target audience focuses on women who are consumers. The first group of the project’s target audience.)

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