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I chose Zynga for the rebranding project. Zynga is a mobile game company, so the mission of this brand could be—to connect people through fun, anywhere and anytime. For this branding project, I used many triangular shapes to represent a playful feeling and played with the negative space to show the "Z" shape. This branding project includes a brand system (color palates, logo, and a business system).
Adobe After Effects
Flying logo (created in After Effects)
Potential logo sketches
Brand Graphic Elements & Color Palates
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