Zynga Business System.jpg

Concept
I chose Zynga for the rebranding project. Zynga is a mobile game company, so the mission of this brand could be—to connect people through fun, anywhere and anytime. For this branding project, I used many triangular shapes to represent a playful feeling and played with the negative space to show the "Z" shape. This branding project includes a brand system (color palates, logo, and a business system).

Tools

  • Adobe InDesign

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe After Effects

flying-logo.gif

Flying logo (created in After Effects)

Asset 16.png

Vertical Logo

Asset 12.png

Horizontal Logo

Potential logo sketches

element.png

Brand Graphic Elements & Color Palates